Truly Truly

Info

Design Studio

Geschiedenis

Truly Truly is a creative partnership between designers Joel & Kate Booy. The duo boldly tackle all manner of creative challenges, ranging across furniture, spaces, textiles and objects. Their background in graphic design distinctly flavours their work, evidenced by a fearless use of colour and pattern. Their projects range from the practical to the poetic and everything in between.

Making thoughtful, well-crafted creations is of great importance to Truly Truly. It is a constant mission, striving for integrity, being adventurous and brave, all the while keeping inquisitive minds as they explore the world.

What started as a spark of enjoyment during their time as graphic designers in Australia turned into a great ride to the Netherlands to pursue more dimensions in design.

Between them, they have experience in graphic design, teaching typography and studying what might best be described as design of the living space through the senses at The Design Academy Eindhoven. Now they’re pouring everything they’ve learned into their own studio. Truly truly.

"Truly Truly is a Rotterdam NL based design studio. It was founded by husband-and-wife design team Joel Booy Australia, 1981 & Kate Booy Australia, 1981, and operates in a variety of creative fields including design of products, lighting, furniture, textiles and spatial installations as well as art-direction.Studio Truly Truly has produced designs for: Rakumba Lighting, Tacchini, the Netherlands TextielMuseum invited by Hella Jongerius, IKEA’s PS 2017 collection, Dexter Lighting, LEFF Amsterdam, the National Glass Museum Netherlands, Cor Unum Ceramics, amongst others."