Taste Before You Waste is an initiative that is focused on the prevention of food waste. It was founded in Amsterdam in November 2012.
Our food system is failing.
We live in a world where nearly 40% of food produced is wasted, while many are starving. A wasteful food system is not only socially unacceptable but also environmentally irresponsible.
With 38 % of all food waste in the Netherlands coming from individuals, it is clear to us that this is largely a civic problem in need of a bottom-up solution. So, let’s not hang around! We have the power to push for structural change and eliminate a large amount of food waste if we own up to our responsibilities.
Our aim is to raise awareness about the enormous amount of food that is thrown away and educate people about what they can do to prevent this from happening. We promote a society in which food is highly valued. A society in which our perception is brought back to the understanding that food is the very basis of life. With knowledge of the problem and its solutions, we hope that we can inspire you to take matters into your own hands and take action. We try to achieve this by organising ‘free-food markets’, ‘food-saving workshops’ and ’no-waste dinners’, making people feel, taste, and see how delicious society’s waste can really be.
Taste Before You Waste has been popping up all over the Netherlands, in Bussum, Utrecht, Bergen and soon we go international, with the States and Canada. Serving consciousness on a platter is how we want to revolutionise the food system, one neighbourhood at a time…
And you know what?! YOU can help us, by spreading the message!
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