SuperRebel Kidsgear & Apparel

Info

SUPERREBEL KIDSGEAR. The Brave Brand for Kids. A Division of BrandWorks and SUPERREBEL. For media and distributor enquiries contact Lodewijk Varossieau, CEO at SUPERREBEL. Mail: [email protected].

Geschiedenis

SUPERREBEL KIDSGEAR | THE BRAVE BRAND FOR KIDS

Nobody beats a SUPERREBEL. In 2015 we created the iconic SUPERREBEL KidsGear brand as a collaboration between SUPERREBEL and the Brand Works company. A sports and street couture brand designed for rebellious kids.

Since we started SUPERREBEL KidsGear has become internationally known for quality, style and bravery. And especially for our attitude. We simply want to be the best. In order to protect our identity, we only work with designers and photographers who are the bravest of the brave. Even our materials couldn’t be more SUPERREBEL-ious. We combine special fabrics with high-tech innovative materials. Our clothing and accessories are heavily inspired by sports and street culture. You can easily mix and match our basics, sports and fashion collections to create your style. That’s what makes us the ultimate brand for cool kids who already know what they want. We’re not a fashion brand, but a fashion statement. That’s why we believe in selective distribution. So you won’t find SUPERREBEL on every street corner. Sorry, not sorry. #BEBRAVE

"IN 2016 WE CREATED THE ICONIC SUPERREBEL® KIDSGEAR BRAND. A SPORTS AND STREET COUTURE BRAND DESIGNED FOR REBELLIOUS KIDS. WE’RE NOT A FASHION BRAND, BUT A FASHION STATEMENT. BOLD, OUTSPOKEN, SMART AND STYLISH ARE THE VALUES FOR THE DESIGN OF EVERY COLLECTION. BESIDES THIS IMPROVE ALL THE TIME ON QUALITY WE WILL TRY TO BE AS SUSTAINABLE AS POSSIBLE BECAUSE WE LOVE TO PROTECT THE PLANET FOR OUR KIDS AND THEIR KIDS. WE BELIEVE IN SELECTIVE DISTRIBUTION. SO YOU WON’T FIND SUPERREBEL ON EVERY STREET CORNER. THE MARKETING COMMUNICATION STRATEGY IS MAINLY FOCUSED ON AMBASSADORS AND INFLUENCERS SUPERREBEL ARMY, KIDS OF CELEBRITIES AND TALENTS."