studioruig

Info

Dutch fashion brand, captures the zeitgeist in unpretentious yet carefully designed collections with pure materials and a strong use of color.

Geschiedenis

Concept? Klaartje Glashorster, Inge Hendriks and Sophie Soons, the three designers behind studioRUIG, spend few words on it but allow their sharp intuition and creative urge to speak for them. And so this ambitious Dutch start up label blossomed into a successful fashion brand in only three years time. studioRUIG captures the zeitgeist in unpretentious yet carefully designed collections with an androgynous sensuality, pure materials and a strong use of color. Leather is a favorite offering the ‘RUIG’ component, which is Dutch for ‘rough’, finished in the most simple way possible it’s natural properties come to life. It is the metaphor for studioRUIG’s success: unaffected and fearless fashion.


Torenallee 60-10
5617 BD Eindhoven

"Established in 2009, the Dutch fashion brand studio .ruig has become widely recognised for its timeless designs and high quality materials.Their philosophy is to build upon what is good, perfect that and gradually fade away the items that have outgrown their relevance.Instead of stimulating overconsumption or generating confusion in consumers who are constantly forced to reinvent themselves, studio. ruig stays true to its minimalistic, feminine style.So rather than starting from scratch every season, new items are added on a continuous basis, growing a collection of timeless pieces that can be endlessly combined."