Grolsh

Geschiedenis

Grolsch Brewery , known simply as Grolsch, is a Dutch brewery founded in 1615 by Willem Neerfeldt in Groenlo. In 1895 the de Groen family bought the brewery. They had started their own brewery in Cuijk the Netherlands in the early 19th century. It held a significant stake until November 2007. The main brewery is located today in Enschede.It was awarded the Koninklijk title in 1995. The Grolsch brand became a part of the SABMiller group in March 2008.As part of the agreements made with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller, the company sold Grolsch to Asahi Breweries on October 13, 2016. Grolsch was sold to Asahi Breweries of Japan on December 13, 2016; the deal is expected to close during the first half of 2017.Brief detailsThe Grolsch brewery was founded in 1615 in Groenlo. The town of Groenlo was then known as Grolle, hence the name Grolsch, meaning 'of Grolle'. Grolsch is best known for its 5% abv pale lager, Grolsch Premium Pilsner. The brewery was first operated by Willem Neerfeldt. Neerfeldt's son-in-law, Peter Sanford Kuyper, later took over. Grolsch was, as of February 2006, the second largest brewer in the Netherlands (after Heineken) with annual production of 320 million litres. The domestic market comprises fifty-one per cent of total production.